Korea travel buddy

Meet GodGom, your bear buddy in Korea.

A topknot-wearing Korean bear in a traditional gat (갓). He makes bite-sized stories about Korea and is learning to answer your travel questions — in your language.

Fun to listen to. Accurate on the facts.

GodGom says: Annyeong! 안녕!

Chapter 1 · Who

What's a GodGom?

One syllable with two meanings, plus one bear. Tap the cards.

곰 gom Bear. An Asiatic black bear (반달가슴곰), to be precise. Ours just came in honey.
갓곰 GodGom A god-tier bear in a gat. Hi.

The 100-day challenge

In Korea's founding myth, a bear is told to eat only mugwort and garlic and stay out of the sun for 100 days to become human. (In the oldest telling, she made it in just 21.) GodGom is going the full 100. Help him finish it.

GodGom laughing, still a bear

DAY 000 / 100

Character profile

Name
GodGom (갓곰)
Class
Travel buddy
Species
Asiatic black bear (반달가슴곰), honey-brown edition
Outfit
Hanbok vest, gat, sangtu topknot
  • Charm10
  • Fact-checking10
  • Patience9
  • Spice tolerance3

Our company is named after him: Sangtuteun Gom (상투튼곰), “the bear who tied his topknot.” In Joseon Korea, tying the sangtu marked coming of age. This is ours.

Chapter 2 · What we build

Our quest log

One character, three ways to help you travel Korea.

GodGom holding a strap on a Seoul subway train at night

Quest 01Now building

Ask GodGom

A multilingual travel guide chatbot. Ask in English, Español, Bahasa Indonesia, ภาษาไทย or 日本語 and GodGom answers in your language, in character.

Powered by Claude, from Anthropic.

3D GodGom standing in a Korean palace courtyard

Quest 02Season 1 · Coming soon

Stories for every stop

Short-form videos and character stories for the places you'll visit: a quick laugh, a little history and one local tip you won't find in a brochure.

On YouTube @kgodgom.

GodGom with a suitcase in the arrivals hall of Incheon Airport

Quest 03In development

Travel companion app

Survival cards for the moments you get stuck — T-money, subway transfers, convenience stores, pharmacies — plus the chatbot and stories, in one pocket-sized app.

MVP preview below.

Chapter 3 · Press start

Try the MVP

Ask GodGom is our first product: a pocket travel buddy that runs in your browser. No download, no sign-up. Play with the preview on this page.

  • Ask in your languageType in any language in the live demo; the preview here knows a few sample questions.
  • Survival cardsStep-by-step help plus a Korean phrase you can play out loud.
  • Place storiesA GodGom story and one local tip for each stop.
  • Safety firstEmergency numbers 112 (police) and 119 (fire and ambulance) are one tap away in the app, plus 1330, the tourist helpline for interpretation.
Preview · full demo coming soon
Ask GodGom PREVIEW

Preview with hand-picked answers. Open the live demo for the full app.

Chapter 4 · On YouTube

Watch GodGom on YouTube

K-GodGom Studio is our channel: a hanbok-wearing Korean bear who explains Korea and tests what the internet is talking about, in bite-sized shorts.

K-GodGom

@kgodgom · 3 shorts

▶ Subscribe
  • Korea, explainedWhy Korea works the way it does, from Korean age to tipping.
  • Travel survival tipsSubways, T-money, convenience stores and other first-day puzzles.
  • Trend testsGodGom tries the viral stuff so you don't have to.

Season 1 progress

3 / 20 shorts

  1. Open YouTube and search @kgodgom.
  2. Tap Subscribe, then the bell, to catch new shorts.

Now playing I Tried to Tip in Korea... They Chased Me to Give It Back

Chapter 5 · World map

Stage select

Where GodGom has been lately — in 2D, 3D, ink and folk-painting styles.

    Chapter 6 · Continue?

    Send GodGom a letter

    Tourism boards, brands, licensing, press — or travelers with a question. Every letter gets read.

    ▶ Write an email